You own the shop.The shop owns you.
Diesel Force is a selective, twelve-month advisory program that helps heavy-duty shop owners build a business that runs without them. Twelve months with Jamie Irvine, working the nine stations of your business, starting with the one that is actually costing you money.
Apply for one of six seats Six seats. Chosen, not claimed.Twelve months. One shop. One bottleneck at a time. Depth over volume, by design.
Here is how it works
Every shop has a different bottleneck. All of them fall under one of nine stations, so nobody gets a generic plan.
A one on one call with Jamie to find out where your shop actually is right now and which station you start at. No two owners start in the same place.
Jamie works with you directly to break the bottleneck you came in with. This is the part that gets you out of the bay.
You move into group coaching alongside Jamie and the other owners in your intake, and work through all nine stations of your business together.
The nine stations
Together, the stations form the operating system for a shop that works without owning its owner.
Jamie Irvine
Jamie has spent 28 years in the heavy-duty industry and built one of the most rigorous approaches to helping shop owners do the work that changes their business. The nine stations came out of that work.
When I need to call someone I trust, Jamie is one of the people I call. He helped us create a consistent message that communicates our value proposition in a unique way, systemize the business, and use powerful tools to improve the way we manage and organize our people.
Jamie helped us develop a strategic business plan, restructure our management team, bring alignment to our people, and build a sales team that is growing our business. Jamie is a real friend and we trust him.
We didn't have all of the systems in place that we needed to sell to different types of customers. Jamie helped us develop our marketing and our brand, and was invaluable in expanding our national brand.
Is this for you?
The first twelve weeks are direct work, built around your shop. Six one on one seats is the ceiling on that, and we are not raising it to fill the room.
This is for you if
- You own a heavy-duty or diesel repair shop and you are still the one the hard jobs route to
- You have techs on payroll and at least one person who is not turning wrenches
- You are done being the bottleneck and willing to hand things off
This is not for you if
- You are a one person shop with nobody to delegate to yet
- You want a course to watch rather than a business to change
- You need the shop to look the same in twelve months
This isn't a course application.
It's a conversation about whether your shop is ready for a different way of operating. Applications are read personally. If it looks like a fit, you'll book your diagnostic with Jamie straight after.
Before you apply
How much time does this take each week
[Jamie to confirm. Weekly session length plus implementation time between sessions.]
What happens on the diagnostic
Jamie walks your shop through the nine stations with you and tells you where he would start and why. You leave knowing your starting station whether or not you take a seat.
What does the group look like after twelve weeks
[Evan to confirm. Cadence, call format, who is in the room.]
Do I need my numbers in order first
No. Getting them in order is station nine, and most owners arrive without them.